Heineken’s New Ad – a Scrum Alliance Article

I wrote another article for the Scrum Alliance¬†about Heineken’s new ad that uses political division as a marketing platform. I’ll re-post it here in its entirety in a couple of weeks as I did with the Final Retrospective article, but you can read it on the ScrumAlliance.org website today!

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Stephanie Bryant is a Certified Scrum Professional (CSP) with a technical documentation background from Las Vegas, Nevada. She helped a 100% remote defense contractor team transition to Scrum in 2016, bringing them to be more functional and productive thanks to improved communication and teamwork. Before falling in love with Scrum, Stephanie was a technical writer for 20 years and has written several books, including Videoblogging for Dummies. As an entrepreneur, she wrote and published a 4-issue comic book for knitters and has written or contributed to several tabletop games. Stephanie is an accomplished public speaker and trainer, having presented at professional conferences and user groups for the Society for Technical Communication, WebWorks, and the Madrona Fiber Arts Retreat. She has both online and in-classroom experience as a teacher and trainer, having taught technical writing courses online and Freshman composition in the classroom at San Jose State University. She's also led teams, both professionally (as a Scrum Master and entrepreneur) and on a volunteer basis in her tenure as an officer of a local Toastmasters group, the Society for Technical Communication, and the National Writers Union, where she served as the national chair for the book authors' division. Stephanie is now turning her unique set of leadership, training, and Agile skills to a career in helping other teams learn to love Scrum and improve their teams and processes.